Tuesday, April 14, 2015

The Great Gatsby Turns 90 This Month

From Open Culture:

T.S. Eliot, Edith Wharton & Gertrude Stein Tell F. Scott Fitzgerald That Gatsby is Great, While Critics Called It a Dud (1925)
This month marks the 90th anniversary of the publication of F. Scott Fitzgerald’s masterpiece, The Great Gatsby. Perhaps no other book so embodies the ideal of the Great American Novel as Gatsby — and yet, when it first came out 90 years ago, it was regarded as a flop. As a headline writer for the New York World put it, “F. SCOTT FITZGERALD’S LATEST A DUD.”

Fitzgerald had a lot riding on Gatsby. He and his wife Zelda were living beyond their means, and he was desperately hoping the book would bring financial security as well as critical respect. On April 10, 1925 he wrote a letter to his editor, Maxwell Perkins:

Dear Max
The book comes out today and I am overcome with fears and forebodings. Supposing women didn’t like the book because it has no important woman in it, and critics didn’t like it because it dealt with the rich and and contained no peasants borrowed out of Tess in it and set to work in Idaho? Suppose it didn’t even wipe out my debt to you — why it’ll have to sell 20,000 copies even to do that!

The author’s fears and forebodings were more or less realized. The first print run of 20,870 copies sold slowly. A second run of 3,000 was ordered a few months later, but many of those copies were still gathering dust on the warehouse shelves when Fitzgerald died in 1940. And while a few critics recognized Gatsby’s brilliance, many missed it. H.L. Mencken, for example, praised Fitzgerald’s maturing craftsmanship as a prose stylist but savaged the story itself, calling it “no more than a glorified anecdote.”

It must have cheered the author up, then, to receive letters of praise from several of the most influential writers of his time. Fitzgerald had sent inscribed copies of the book to Edith Wharton, Gertrude Stein and T.S. Eliot — all of whom responded. Of the three, Wharton was the most tepid in her praise, with echoes of Mencken running through her comments:

Dear Mr. Fitzgerald,
   I have been wandering for the last weeks and found your novel — with it’s friendly dedication — awaiting me here on my arrival, a few days ago.

   I am touched at your sending me a copy, for I feel that to your generation, which has taken such a flying leap into the future, I must represent the literary equivalent of tufted furniture and gas chandeliers. So you will understand that it is in the spirit of sincere deprecation that I shall venture, in a few days, to offer you in return the last product of my manufactory.

   Meanwhile, let me say at once how much I like Gatsby, or rather His Book, & how great a leap I think you have taken this time — in advance upon your previous work. My present quarrel with you is only this: that to make Gatsby really Great, you ought to have given us his early career (not from the cradle — but from his visit to the yacht, if not before) instead of a short résumé of it. That would have situated him, and made his final tragedy a tragedy instead of a “fate divers” for the morning papers.

   But you’ll tell me that’s the old way, and consequently not your way…

Wharton made it clear she thought of Gatsby as a literary advance only in respect to Fitzgerald’s own earlier work. Gertrude Stein allowed only that the new book was “different and older”:...MORE
gatsby cover

 Previously on the Gatsby channel:

Our Last F. Scott Fitzgerald/Great Gatsby Post: "Living on $500,000 a Year"
"Fast cars and beautiful women at Nirvana: W. Gould Brokaw, the Real Jay Gatsby"
Bootleggers, used car dealers and The Great Gatsby – on the trail of Max Gerlach
Infographic: The Cost of Being Gatsby
"The True Costs of the Gatsby Life" (or, F. Scott Fitzgerald joins the 1%)

And from the intro to 2010's "Straddling Jeff Immelt (GE)":

Long time readers know that I've been bullish on GE for two months.
At the same time I don't have much respect for Mr. Immelt's management prowess.
It's either schizophrenia or art:
"The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function."
– F. Scott Fitzgerald
Of course that quote is from Fitzgerald's 1936 Esquire essay "The Crack-Up", by which time his mental problems (and Zelda's) were quite advanced....