From the Chicago Cubs:
Cubs, CBOE to auction prime tickets
The Cubs unveiled plans for a first-time auction of season tickets to home games in conjunction with a new partnership between the team and the Chicago Board Options Exchange.
The partnership also includes naming rights to the new seats at Wrigley Field as well as presenting sponsorship of front-row tickets at the ballpark.
"We are very excited to make our new premium seats available in an auction format and as season tickets," Cubs chairman Crane Kenney said. "The partnership with the Chicago Board Options Exchange was a natural. The auction unites the world's largest options exchange with Cubs baseball in a historic partnership between two Chicago institutions."...MORE